On Sunday the Ambassador Program had the opportunity to host a group of twenty-five college age students from the Cal Poly Pomona Horse Show Team. The morning started off with a bang, each participant receiving a welcome package to the Sport of Kings that included a personal welcome letter, Santa Anita Post Times, a $5 mystery voucher for Breeder's Cup Friday, and either a copy of Paddock or Horseplayer’s Magazine. In addition they received a chance few ever get, a one on one session with a Kentucky Derby winner.
In this case that winner was Mine That Bird and Chip Woolley, the 50-1 pair who shocked the world in the Derby and two weeks later nearly upset Rachel Alexandra in the Preakness. Besides a Q&A with Chip, the group had a moment to see "The Bird" in person. Chip was very personable and giving of his time, sharing with the group the highs of winning such a prestigious race. By the smiles one thing was certain; the group was impressed by all the stops pulled by Santa Anita's sharp marketing department that was able to arrange the meeting on short notice.
Afterwards the group spent a moment with racing steward Scott Chaney who spoke about his part in the sport, better insuring honesty and helping arbitrate conflicts between personas on the backside. Allen Gutterman, head of marketing, played a surprise visit to the group and was impressed at the turnout. By his smile and his upbeat tone it seems that the program made him a believer in what it is trying to accomplish. If only more executives and administration could see the Ambassador Program at work, I'm certain that it would quickly take to multiple tracks across the nation.
HRTV also had a part to our morning by hosting an informal chat with Scott Hazelton about what goes on behind the scenes. Scott took a moment to make a real emphasis on how major the Breeder's Cup is and what it means to the sport. Many of the students decided on the spot to return for the Cup. The $5 vouchers they had received earlier only helped sweeten the deal.Afterwards the group headed up to their front row private boxes at the 1/16th pole. Most of the students stayed throughout the day, even after the program's conclusion with the paddock tour. There were smiles a plenty and even some winners with a group of friends in one box doing fairly well by picking the most "angry" horse as their selection for each race.
In all it was a great way to close out the Ambassador Program for Oak Tree as well as for 2009 since Hollywood Park is a very long drive for many. Again I would like to thank Chip and Mine That Bird for taking time out of their morning as well as Nate and Michael from Santa Anita's marketing department for helping assemble a great day. Finally thanks to Barbara for her ties with HRTV as well as her photography.Perseverance!

